Free download / Templates

The customer-comms swipe file.

The texts and emails that stop the "where is my driver" calls. Copy, fill in the blanks, send.

7 sections, printable2 rules6 ready-to-send messages217 words, start to finishFree with your email

Before the gate

What this is.

The phone rings all day with the same three questions: where is my driver, is it done yet, when are you coming. Every one of those calls is time your office spends being a status board.

A handful of short, sent-ahead messages kill most of them. Below are the ones that work, grouped by moment. You send these with the phone and email you already have. Fill in the brackets, keep them short, and tell people before they have to ask.

What is inside

The whole swipe file, section by section.

7 sections, listed below with what each one holds. Every count on this page is read out of the document itself, so what you see here is what lands when you unlock it.

Contents7 sections / 2 rules / 6 ready-to-send messages / 217 words

01On the way1 ready-to-send message.

02Done1 ready-to-send message.

03Scheduled ahead1 ready-to-send message.

04Running past term1 ready-to-send message.

05Need to reschedule1 ready-to-send message.

06After the job1 ready-to-send message.

07Two rules that make these work2 rules.

Sample

Read a section before you decide.

This is section 1 of 7, reproduced from the swipe file exactly as it appears in the document. Nothing in the box was rewritten for this page.

The rest is the same shape: 7 sections and about 217 words in total. If the box below is not worth an email address to you, the other sections will not change that, and that is a fair answer.

Section 1 of 7

On the way

Hi [name], your driver is about [X] minutes out from [site]. Any access notes we should know, reply here. [Company]

Reproduced from the swipe file. The other 6 sections follow the same format.

You get the messages

One for each moment a customer would otherwise call: on the way, done, scheduled, running past term, rescheduled, after the job.

You send them yourself

From the phone and the email you already have. Nothing here needs software, ours or anyone else’s.

You get the two rules

Send before they ask, and keep it one thumb long. The reason short messages work at all.

Get the swipe file.

Free, printable, yours to keep. The email is the whole ask: no truck count, no company name, nothing else is collected here.

Your address goes on the founding-operator list, which is how the founder reaches operators directly. Reply to any message to come off it. The swipe file stays yours either way.

More free downloads

Five more, same deal.

Each one is a landing page like this: contents shown up front, one email, document unlocked. Take what applies to your yard.

The dead-zone auditMap every spot on your routes where the field app fails, in one afternoon, using nothing but your drivers and airplane mode.Read the page

The multi-asset operator workflow auditA one-page self-audit for operators running two or more asset types out of one business. See whether your dispatch setup is quietly costing you jobs, hours, and drivers.Read the page

Before you switch dispatch tools: the checklistMost operators get burned by the same mistakes when they change dispatch software. Here is how you avoid them.Read the page

The offline-first field app guideThe plain-English guide to what offline-first really means, why offline-tolerant is not the same thing, and the five-minute airplane-mode test to run on any app before you trust it.Read the page

What to charge: a pricing framework for multi-asset operatorsStop pricing off gut and the cheapest shop in the county. Build your number from your own costs, in an afternoon.Read the page

No email required

Rather have a number now?

The tools run in the browser and show the result first, with no gate in front of it. Bring your truck count and ten honest minutes.

Cost calculator Revenue leak Idle-asset utilization Windshield time Overlap checker Operation scorecard